.svg){kind=small}
.svg){kind=small}
Kitesurf Schools
.svg){kind=small}
Outdoor Centers
.svg){kind=small}
About
Bluewater Menorca is a dive center based in the south of Menorca, one of the Balearic Islands’ most pristine marine environments. They offer boat diving excursions, PADI courses, introductory dives for beginners, and guided snorkel tours along the island’s dramatic southern coastline.
Run by Genis Mir Baigol and his team, the center caters to a mix of certified divers, first-timers, and snorkel tourists — many arriving through online travel agencies like GetYourGuide and Civitatis, alongside direct bookings via their website.
The Problem
Before Bloowatch, Bluewater Menorca used FareHarbour to manage their online bookings. On the surface it worked, but the pricing model created a growing trust problem: FareHarbour added its commission on top of the listed price, meaning the amount customers actually paid was higher than what was advertised. Clients noticed — and perceived it as misinformation.
Then things got worse. FareHarbour began charging additional commissions on bookings coming through third-party agencies like GetYourGuide and Civitatis — channels that already charged their own fees. The result was commission stacking: paying multiple intermediaries on a single booking, eroding margins on every sale.
“The price on our website was never the price the customer actually paid. They’d see a different number at checkout and lose trust. On top of that, we were paying commissions to too many parties on the same booking.”
The Solution
Bluewater Menorca switched to Bloowatch to regain full control over their pricing and booking flow. The core requirement was simple but non-negotiable: the price shown on the website had to be the price the client pays — no hidden surcharges, no checkout surprises.
With Bloowatch’s embedded booking widget, customers can now reserve and pay directly through the website, 24/7, without needing to call or message. When clients do call, the team sends a payment link for the deposit on the spot — no back-and-forth, no missed payments.
Beyond bookings, Bluewater uses Bloowatch’s drag-and-drop agenda to plan each day’s boat departures and the resource management module to track equipment and vessel availability across trips.
What Actually Changed
The most immediate win was pricing transparency. The price displayed on the website is now exactly what the customer pays — no platform surcharge layered on top. That alone resolved the trust issue that had been eroding the client experience under the previous system.
Operationally, the shift to self-service bookings has reduced the volume of phone calls and WhatsApp messages. Clients find what they need, check availability, and book without contacting the office. For those who do call, the deposit link workflow means the conversation converts faster.
The drag-and-drop agenda has become the team’s go-to tool for daily planning — organizing boat departures, assigning divers to trips, and keeping the day running smoothly. Genis notes they’re still unlocking features they haven’t fully explored yet, including staff scheduling and trip departure management.
Conclusion
Bluewater Menorca’s story isn’t about flashy growth numbers — it’s about fixing a structural pricing problem that was damaging client trust and eating into margins. By moving to Bloowatch, they eliminated hidden fees, stopped paying double commissions, and built a booking flow they fully control.
The result is a cleaner operation: transparent pricing that clients respect, fewer manual booking interactions, and a daily planning tool that keeps boat dives running on time. With more Bloowatch features still to explore — from resource tracking to staff scheduling — the platform has room to grow with the business as Bluewater Menorca continues to expand across the island’s southern dive sites.
