What social networks should I have and why should I use them?
If the internet has completely changed the way we relate to the markets, social networks have reinvented it. Years ago it was unimaginable to share our experiences and opinions with so many people and so quickly and easily.
So if you have a school and you want to get the most out of it, the main key is to listen to your customers and their friends ... And what better way to do it than through social networks? You do not have to pay for them, they save you time and you can do it from anywhere.
Here is a list of social networks that can bring benefits to your daily activity:
It's great to interact with your followers and make daily posts but Facebook is a tool that goes beyond. We have to learn to look at it with different eyes and be aware that, through this social network, we can capture new and interesting clients.
With Facebook we can access people of all nationalities and countries, people interested in our activity that follows pages and very specific groups. We can define the type of audience we seek, their location, their interests, what they do or do not do ... For many, Facebook is a great wall to gossip what others do but for us it is a goldmine of potential clients.
Remember, moreover, that people use Facebook while traveling or working. He opens it on his smartphones and tablets every day, he checks it in his breaks, in the public transport, in the queues ... What do you do that you are still not there while they look for a different life?
And talking about looking for or imagining different lives is where Instagram comes in. Have not you never been looking at photos or videos for a while in this social network?
Most of the people, mainly by the rush, it costs us much to read but very little to see images. Instagram knows this and that is why it bases its business model on it. No need to share the most beautiful photographs or videos in the world, simply show your lifestyle. It teaches your clients the tranquility that transmits to you to do what you do every day and the desire that you have to share it with them and thus, they will arrive by themselves little by little.
In addition, Instagram has announced in a recent statement that the time users spend watching videos has grown more than 40% in the last 6 months. This has increased the time of this type of publication that goes from 15 to 60 seconds with the intention of getting more out of it. What are you waiting for? It is very easy to use!
Twitter is the representation of the here and now, the rush and ephemeral information, but if we know how to take advantage of it, we can get a lot of it.
140 characters that force us to be very concise, to use the words to form headlines, to make use of #hashtags that help us classify the information and, therefore, to be read by more users.
Whenever you have something to say, do it on twitter, do not get tired and you'll see how you start to build a community of followers that grows every day. Share and you will be shared, write and you will be written, give discounts ... and you will have clients.
Social Networks are for talking but also for listening and observing. If you know how to do it well enough, you will understand your potential customers better and you will be able to give them what they are looking for.
In addition, all Social Networks have a section dedicated to "Companies" where, if you want to invest a little, you can address more specifically your potential customers.
But, once again, we remind you that you have a passion and that generates followers, take advantage of what you like, share it, talk about it, listen to others, solve your doubts ... and want to be part of what you are building . We take advantage of 10 tips that will help you a little more in this task: